Social media are a rich source of user generated content where people express their views towards the products and services they encounter. However, sen- timent analysis using machine learning models are not easy to implement in a time and cost effective manner due to the requirement of expert human annotators to label the training data. The proposed approach uses a novel method to remove the neutral statements using a combination of lexicon based approach and human effort. This is followed by using a deep active learning model to perform sentiment analysis to reduce annotation efforts. It is compared with the baseline approach representing the neutral tweets also as a part of the data. Considering brands require aspect based ratings towards their products or services, the proposed approach also categorizes predicting ratings of each aspect of mobile device.